Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F91BC
RGB
95, 145, 188
HSL
208, 41%, 55%
HSB
208, 49%, 74%
CMYK
49, 23, 0, 26
LAB
58, -8, -28
LCH
58, 29, 254
OKLCH
0.64, 0.08, 246
XYZ
24, 26, 51
LUV
58, -23, -41
HWB
208, 37%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.