Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F91C3
RGB
95, 145, 195
HSL
210, 45%, 57%
HSB
210, 51%, 76%
CMYK
51, 26, 0, 24
LAB
58, -7, -32
LCH
58, 32, 258
OKLCH
0.64, 0.09, 249
XYZ
25, 27, 55
LUV
58, -23, -47
HWB
210, 37%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.