Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F95AB
RGB
95, 149, 171
HSL
197, 31%, 52%
HSB
197, 44%, 67%
CMYK
44, 13, 0, 33
LAB
59, -14, -18
LCH
59, 22, 231
OKLCH
0.64, 0.07, 226
XYZ
23, 27, 43
LUV
59, -25, -24
HWB
197, 37%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.