Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FA2C5
RGB
95, 162, 197
HSL
201, 47%, 57%
HSB
201, 52%, 77%
CMYK
52, 18, 0, 23
LAB
63, -15, -25
LCH
63, 29, 240
OKLCH
0.68, 0.09, 233
XYZ
28, 32, 58
LUV
63, -30, -36
HWB
201, 37%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.