Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FA4C5
RGB
95, 164, 197
HSL
199, 47%, 57%
HSB
199, 52%, 77%
CMYK
52, 17, 0, 23
LAB
64, -16, -24
LCH
64, 29, 237
OKLCH
0.69, 0.09, 230
XYZ
28, 33, 58
LUV
64, -30, -35
HWB
199, 37%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.