Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FA7CA
RGB
95, 167, 202
HSL
200, 50%, 58%
HSB
200, 53%, 79%
CMYK
53, 17, 0, 21
LAB
65, -16, -25
LCH
65, 30, 238
OKLCH
0.69, 0.09, 231
XYZ
29, 34, 61
LUV
65, -31, -37
HWB
200, 37%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.