Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FB1DC
RGB
95, 177, 220
HSL
201, 64%, 62%
HSB
201, 57%, 86%
CMYK
57, 20, 0, 14
LAB
68, -17, -30
LCH
68, 34, 241
OKLCH
0.73, 0.10, 233
XYZ
33, 39, 73
LUV
68, -35, -44
HWB
201, 37%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.