Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FBCE7
RGB
95, 188, 231
HSL
199, 74%, 64%
HSB
199, 59%, 91%
CMYK
59, 19, 0, 9
LAB
72, -19, -30
LCH
72, 36, 238
OKLCH
0.76, 0.11, 230
XYZ
37, 44, 82
LUV
72, -38, -45
HWB
199, 37%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.