Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FBFE0
RGB
95, 191, 224
HSL
195, 68%, 63%
HSB
195, 58%, 88%
CMYK
58, 15, 0, 12
LAB
73, -22, -26
LCH
73, 34, 229
OKLCH
0.76, 0.10, 223
XYZ
37, 45, 77
LUV
73, -40, -37
HWB
195, 37%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.