Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FCDF9
RGB
95, 205, 249
HSL
197, 93%, 67%
HSB
197, 62%, 98%
CMYK
62, 18, 0, 2
LAB
77, -23, -32
LCH
77, 39, 234
OKLCH
0.80, 0.12, 227
XYZ
44, 53, 98
LUV
77, -44, -47
HWB
197, 37%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.