Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6000A0
RGB
96, 0, 160
HSL
276, 100%, 31%
HSB
276, 100%, 63%
CMYK
40, 100, 0, 37
LAB
26, 55, -62
LCH
26, 83, 311
OKLCH
0.40, 0.21, 303
XYZ
11, 5, 34
LUV
26, 14, -77
HWB
276, 0%, 37%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.