Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
601103
RGB
96, 17, 3
HSL
9, 94%, 19%
HSB
9, 97%, 38%
CMYK
0, 82, 97, 62
LAB
20, 35, 29
LCH
20, 46, 40
OKLCH
0.32, 0.11, 33
XYZ
5, 3, 0
LUV
20, 54, 15
HWB
9, 1%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.