Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
601C09
RGB
96, 28, 9
HSL
13, 83%, 21%
HSB
13, 91%, 38%
CMYK
0, 71, 91, 62
LAB
22, 31, 29
LCH
22, 42, 43
OKLCH
0.33, 0.10, 36
XYZ
5, 3, 1
LUV
22, 49, 16
HWB
13, 4%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.