Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
601F05
RGB
96, 31, 5
HSL
17, 90%, 20%
HSB
17, 95%, 38%
CMYK
0, 68, 95, 62
LAB
22, 29, 31
LCH
22, 42, 47
OKLCH
0.34, 0.10, 40
XYZ
5, 3, 1
LUV
22, 47, 18
HWB
17, 2%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.