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Russet

#602700

A deep, moderate russet — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.

Meaning

Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.

Applications

Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.

Conversion

HEX
602700
RGB
96, 39, 0
HSL
24, 100%, 19%
HSB
24, 100%, 38%
CMYK
0, 59, 100, 62
LAB
24, 25, 34
LCH
24, 42, 54
OKLCH
0.35, 0.09, 48
XYZ
6, 4, 0
LUV
24, 43, 21
HWB
24, 0%, 62%
Pantone
478 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named brown on shades of brown, or all families on colors.