Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
604268
RGB
96, 66, 104
HSL
287, 22%, 33%
HSB
287, 37%, 41%
CMYK
8, 37, 0, 59
LAB
33, 19, -17
LCH
33, 25, 318
OKLCH
0.43, 0.07, 319
XYZ
9, 7, 14
LUV
33, 13, -25
HWB
287, 26%, 59%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.