Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
604EBA
RGB
96, 78, 186
HSL
250, 44%, 52%
HSB
250, 58%, 73%
CMYK
48, 58, 0, 27
LAB
40, 29, -56
LCH
40, 63, 298
OKLCH
0.50, 0.16, 287
XYZ
16, 11, 48
LUV
40, 0, -81
HWB
250, 31%, 27%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.