Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
60609D
RGB
96, 96, 157
HSL
240, 24%, 50%
HSB
240, 39%, 62%
CMYK
39, 39, 0, 38
LAB
43, 12, -34
LCH
43, 36, 290
OKLCH
0.52, 0.10, 283
XYZ
15, 13, 34
LUV
43, -4, -50
HWB
240, 38%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.