Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6065EE
RGB
96, 101, 238
HSL
238, 81%, 65%
HSB
238, 60%, 93%
CMYK
60, 58, 0, 7
LAB
48, 30, -71
LCH
48, 77, 292
OKLCH
0.58, 0.20, 276
XYZ
25, 18, 83
LUV
48, -9, -107
HWB
238, 38%, 7%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.