Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6070BB
RGB
96, 112, 187
HSL
229, 40%, 55%
HSB
229, 49%, 73%
CMYK
49, 40, 0, 27
LAB
49, 10, -42
LCH
49, 43, 283
OKLCH
0.57, 0.12, 273
XYZ
20, 18, 49
LUV
49, -11, -64
HWB
229, 38%, 27%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.