Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60728B
RGB
96, 114, 139
HSL
215, 18%, 46%
HSB
215, 31%, 55%
CMYK
31, 18, 0, 45
LAB
47, -2, -16
LCH
47, 16, 262
OKLCH
0.55, 0.04, 257
XYZ
16, 16, 27
LUV
47, -10, -23
HWB
215, 38%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.