Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
60735C
RGB
96, 115, 92
HSL
110, 11%, 41%
HSB
110, 20%, 45%
CMYK
17, 0, 20, 55
LAB
46, -11, 10
LCH
46, 15, 137
OKLCH
0.53, 0.04, 140
XYZ
13, 16, 12
LUV
46, -9, 15
HWB
110, 36%, 55%
Pantone
357 C
Harmonies
Shades & tints
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