Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60768A
RGB
96, 118, 138
HSL
209, 18%, 46%
HSB
209, 30%, 54%
CMYK
30, 14, 0, 46
LAB
48, -5, -14
LCH
48, 15, 252
OKLCH
0.56, 0.04, 246
XYZ
16, 17, 27
LUV
48, -12, -19
HWB
209, 38%, 46%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.