Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607990
RGB
96, 121, 144
HSL
209, 20%, 47%
HSB
209, 33%, 56%
CMYK
33, 16, 0, 44
LAB
49, -5, -16
LCH
49, 16, 252
OKLCH
0.57, 0.05, 246
XYZ
17, 18, 29
LUV
49, -13, -22
HWB
209, 38%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.