Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607A8B
RGB
96, 122, 139
HSL
204, 18%, 46%
HSB
204, 31%, 55%
CMYK
31, 12, 0, 45
LAB
50, -7, -13
LCH
50, 14, 242
OKLCH
0.57, 0.04, 237
XYZ
16, 18, 27
LUV
50, -13, -17
HWB
204, 38%, 45%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.