Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607A97
RGB
96, 122, 151
HSL
212, 22%, 48%
HSB
212, 36%, 59%
CMYK
36, 19, 0, 41
LAB
50, -4, -19
LCH
50, 19, 258
OKLCH
0.57, 0.05, 252
XYZ
17, 19, 32
LUV
50, -14, -27
HWB
212, 38%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.