Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607D99
RGB
96, 125, 153
HSL
209, 23%, 49%
HSB
209, 37%, 60%
CMYK
37, 18, 0, 40
LAB
51, -5, -19
LCH
51, 19, 254
OKLCH
0.58, 0.05, 248
XYZ
18, 19, 33
LUV
51, -15, -26
HWB
209, 38%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.