Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607EAD
RGB
96, 126, 173
HSL
217, 32%, 53%
HSB
217, 45%, 68%
CMYK
45, 27, 0, 32
LAB
52, -1, -29
LCH
52, 29, 267
OKLCH
0.59, 0.08, 259
XYZ
20, 20, 42
LUV
52, -16, -43
HWB
217, 38%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.