Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60839F
RGB
96, 131, 159
HSL
207, 25%, 50%
HSB
207, 40%, 62%
CMYK
40, 18, 0, 38
LAB
53, -7, -19
LCH
53, 20, 250
OKLCH
0.59, 0.06, 243
XYZ
19, 21, 36
LUV
53, -17, -27
HWB
207, 38%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.