Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6083A2
RGB
96, 131, 162
HSL
208, 26%, 51%
HSB
208, 41%, 64%
CMYK
41, 19, 0, 36
LAB
53, -6, -21
LCH
53, 22, 253
OKLCH
0.60, 0.06, 246
XYZ
19, 21, 37
LUV
53, -17, -30
HWB
208, 38%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.