Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608486
RGB
96, 132, 134
HSL
183, 17%, 45%
HSB
183, 28%, 53%
CMYK
28, 1, 0, 47
LAB
52, -13, -5
LCH
52, 14, 203
OKLCH
0.59, 0.04, 200
XYZ
17, 21, 26
LUV
52, -18, -5
HWB
183, 38%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.