Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60849B
RGB
96, 132, 155
HSL
203, 24%, 49%
HSB
203, 38%, 61%
CMYK
38, 15, 0, 39
LAB
53, -9, -17
LCH
53, 19, 243
OKLCH
0.60, 0.05, 237
XYZ
19, 21, 34
LUV
53, -18, -23
HWB
203, 38%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.