Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60868D
RGB
96, 134, 141
HSL
189, 19%, 46%
HSB
189, 32%, 55%
CMYK
32, 5, 0, 45
LAB
53, -12, -8
LCH
53, 15, 214
OKLCH
0.59, 0.04, 210
XYZ
18, 21, 28
LUV
53, -19, -10
HWB
189, 38%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.