Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608992
RGB
96, 137, 146
HSL
191, 21%, 47%
HSB
191, 34%, 57%
CMYK
34, 6, 0, 43
LAB
54, -13, -10
LCH
54, 16, 217
OKLCH
0.60, 0.05, 213
XYZ
19, 22, 31
LUV
54, -20, -12
HWB
191, 38%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.