Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6089B4
RGB
96, 137, 180
HSL
211, 36%, 54%
HSB
211, 47%, 71%
CMYK
47, 24, 0, 29
LAB
55, -6, -27
LCH
55, 28, 258
OKLCH
0.62, 0.08, 250
XYZ
22, 24, 47
LUV
55, -20, -40
HWB
211, 38%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.