Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608ACA
RGB
96, 138, 202
HSL
216, 50%, 58%
HSB
216, 52%, 79%
CMYK
52, 32, 0, 21
LAB
56, -1, -38
LCH
56, 38, 269
OKLCH
0.63, 0.11, 259
XYZ
25, 25, 59
LUV
56, -20, -58
HWB
216, 38%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.