Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608C99
RGB
96, 140, 153
HSL
194, 23%, 49%
HSB
194, 37%, 60%
CMYK
37, 8, 0, 40
LAB
55, -13, -12
LCH
55, 18, 223
OKLCH
0.61, 0.05, 218
XYZ
20, 24, 34
LUV
55, -21, -15
HWB
194, 38%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.