Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608CD2
RGB
96, 140, 210
HSL
217, 56%, 60%
HSB
217, 54%, 82%
CMYK
54, 33, 0, 18
LAB
57, 0, -41
LCH
57, 41, 270
OKLCH
0.64, 0.12, 259
XYZ
26, 26, 65
LUV
57, -21, -63
HWB
217, 38%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.