Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608D9E
RGB
96, 141, 158
HSL
196, 24%, 50%
HSB
196, 39%, 62%
CMYK
39, 11, 0, 38
LAB
56, -13, -14
LCH
56, 19, 229
OKLCH
0.62, 0.06, 224
XYZ
21, 24, 36
LUV
56, -22, -19
HWB
196, 38%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.