Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608DAF
RGB
96, 141, 175
HSL
206, 33%, 53%
HSB
206, 45%, 69%
CMYK
45, 19, 0, 31
LAB
56, -9, -23
LCH
56, 25, 249
OKLCH
0.62, 0.07, 242
XYZ
22, 25, 44
LUV
56, -21, -33
HWB
206, 38%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.