Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608DBB
RGB
96, 141, 187
HSL
210, 40%, 55%
HSB
210, 49%, 73%
CMYK
49, 25, 0, 27
LAB
57, -6, -29
LCH
57, 30, 258
OKLCH
0.63, 0.09, 250
XYZ
23, 25, 51
LUV
57, -21, -43
HWB
210, 38%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.