Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608EA0
RGB
96, 142, 160
HSL
197, 25%, 50%
HSB
197, 40%, 63%
CMYK
40, 11, 0, 37
LAB
56, -13, -15
LCH
56, 19, 230
OKLCH
0.62, 0.06, 224
XYZ
21, 24, 37
LUV
56, -22, -20
HWB
197, 38%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.