Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608EC5
RGB
96, 142, 197
HSL
213, 47%, 57%
HSB
213, 51%, 77%
CMYK
51, 28, 0, 23
LAB
57, -4, -34
LCH
57, 34, 263
OKLCH
0.64, 0.10, 254
XYZ
25, 26, 57
LUV
57, -22, -51
HWB
213, 38%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.