Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608ED4
RGB
96, 142, 212
HSL
216, 57%, 60%
HSB
216, 55%, 83%
CMYK
55, 33, 0, 17
LAB
58, -1, -41
LCH
58, 41, 269
OKLCH
0.64, 0.12, 259
XYZ
26, 27, 66
LUV
58, -22, -64
HWB
216, 38%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.