Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608ED8
RGB
96, 142, 216
HSL
217, 61%, 61%
HSB
217, 56%, 85%
CMYK
56, 34, 0, 15
LAB
58, 1, -43
LCH
58, 43, 271
OKLCH
0.65, 0.12, 260
XYZ
27, 27, 69
LUV
58, -22, -67
HWB
217, 38%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.