Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608FBD
RGB
96, 143, 189
HSL
210, 41%, 56%
HSB
210, 49%, 74%
CMYK
49, 24, 0, 26
LAB
57, -7, -29
LCH
57, 30, 257
OKLCH
0.64, 0.09, 249
XYZ
24, 26, 52
LUV
57, -22, -44
HWB
210, 38%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.