Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6090B4
RGB
96, 144, 180
HSL
206, 36%, 54%
HSB
206, 47%, 71%
CMYK
47, 20, 0, 29
LAB
57, -9, -24
LCH
57, 26, 249
OKLCH
0.63, 0.08, 242
XYZ
23, 26, 47
LUV
57, -23, -35
HWB
206, 38%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.