Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6090CF
RGB
96, 144, 207
HSL
214, 54%, 59%
HSB
214, 54%, 81%
CMYK
54, 30, 0, 19
LAB
58, -3, -38
LCH
58, 38, 266
OKLCH
0.65, 0.11, 256
XYZ
26, 27, 63
LUV
58, -22, -58
HWB
214, 38%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.