Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6090D2
RGB
96, 144, 210
HSL
215, 56%, 60%
HSB
215, 54%, 82%
CMYK
54, 31, 0, 18
LAB
59, -2, -40
LCH
59, 40, 267
OKLCH
0.65, 0.11, 257
XYZ
26, 27, 65
LUV
59, -22, -61
HWB
215, 38%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.