Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6094EA
RGB
96, 148, 234
HSL
217, 77%, 65%
HSB
217, 59%, 92%
CMYK
59, 37, 0, 8
LAB
61, 2, -50
LCH
61, 50, 272
OKLCH
0.67, 0.14, 260
XYZ
30, 30, 82
LUV
61, -23, -78
HWB
217, 38%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.